Seminars and Workshop Presentations

H. Wesley Perkins, Ph.D.


"'Is Everybody Really Doing It?' Using a Social Norms Approach to Successfully Reduce Youth Risk Behaviors," workshop leader for coalitions and substance abuse prevention service providers in Western New York, sponsored by the WNY Prevention Resource Center, Batavia, NY January 28, 2013.

Higher Education Meeting on Substance Abuse Prevention: “Training on the Social Norms Approach” sponsored by the Prevention Network (Michigan higher education state-wide coalition), University of Michigan, Ann Arbor, M.I., November 30, 2012.

"Social Norming: A How-to Workshop with Dr. Wesley Perkins," presentation for the Shenendehowa Community Coalition, in cooperation with the Prevention Council of Saratoga Springs, Clifton Park, NY., October 4, 2012.

“Social Norms 101,” workshop for the Central Region Prevention Resource Center, Syracuse, NY, April 20, 2012.

“The Social Norms Approach to Promoting Health and Safety: Research, Theory, and Practice,” two-day workshop for Coram Life educators based throughout the United Kingdom, London, UK, December 15-16, 2011.

“The Social Norms Approach to Promoting Health and Safety: An Introduction to Social Norms Theory and Practice,” worskhop for the faculty and staff of Russel I. Doig Middle School, Trumansburg, NY, September 29, 2011.

“Midwest Social Norms Institute”(with Michael Haines), two-day training workshop sponsored by the Maine Community Youth Assistance Foundation, Chicago, IL, July 25-26, 2011.

“Using Social Norms in Bullying & Violence Prevention,” workshop for primary and secondary school personnel of Croydon, UK schools, sponsored by the Croydon Department of Children, Young People and Learners, Croydon, England, September 20, 2010.

"Using Social Norms in Bullying Prevention," workshop presented at The Truth About Youth Conference, University of Bedfordshire, Bedford Campus, Bedford, England, September 16, 2010.

"Alcohol Use and Sexual Risk Taking: Survey Methods to Examine Misperceived Norms in a College Population" (with David Craig), breakout session presented at the 2010 National Conference on the Social Norms Approach, Philadelphia, PA, July 11-13, 2010.

"Achieving and Demonstrating AOD Prevention Impact from a Social Norms Intervention with Survey Research in Diverse Secondary Schools" (with David Craig), breakout session presented at the 2010 National Conference on the Social Norms Approach, Philadelphia, PA, July 11-13, 2010.

"Introduction to Social Norms Theory and Practice" (with Michael Haines), Pre-conference intensive seminar presented at the 2010 National Conference on the Social Norms Approach, Philadelphia, PA, July 11, 2010.

"'Is Everybody Really Doing It?' Using a Social Norms Approach to Successfully Reduce Risk Behaviors," training workshop sponsored by the Huntingdon County Communities That Care, Huntingdon, PA, April 7, 2010.

"Is Everybody Really Doing It? Using a Social Norms Approach to Successfully Reduce Risk Behaviors," presented as a full day workshop for health educators, risk behavior prevention professionals, and student development personnel working in colleges, secondary schools, and community settings (sponsored by the Crawford County Drug and Alcohol Executive Commission), Allegheny College, Meadville, PA, November 20, 2009.

"Misperceptions of Sweet Drink Consumption Norms as a Risk Factor for Personal Consumption and Overweight Status among Secondary School Students" (with Jessica Perkins and David Craig), breakout session presented at the 2009 National Conference on the Social Norms Approach, Minneapolis, MN, July 14, 2009.

"Successful Application of the Social Norms Approach in a Small College Setting with Multiple Strategies" (with Shannon O'Neill), breakout session presented at the 2009 National Conference on the Social Norms Approach, Minneapolis, MN, July 13, 2009.

"Multi-site Social Norms Intervention for Student Athletes: An Analysis of the Effect of Program Exposure on High Risk Drinking" (with David Craig), breakout session presented at the 2009 National Conference on the Social Norms Approach, Minneapolis, MN, July 13, 2009.

"Ten Tips to Implementation of a Middle School Social Norms Campaign" (with Kristin Bennett and Judy Epstein), breakout session presented at the 2009 National Conference on the Social Norms Approach, Minneapolis, MN, July 12, 2009.

"Introduction to Social Norms Theory and Practice" (with Michael Haines), Pre-conference intensive seminar at the 2009 National Conference on the Social Norms Approach, Minneapolis, MN, July 11, 2009.

"Social Norms Approach to Health Promotion and the Prevention of Youth Risk Behavior," conference training seminar for the 2009 Partners in Prevention Conference, NDSU Extension Research Center, Williston, ND, April 23, 2009.

"Social Norms Marketing Training," workshop for Tennessee colleges, universities, and secondary school district student health professionals, sponsored by the Coalition for Healthy and Safe Campus Communities and Tennessee Independent Colleges and Universities Association at the Scarritt-Bennett Center, Nashville, TN, April 1-2, 2009.

“Let’s Stop the ‘Reign of Error’: How the Truth about Social Norms Can Reduce Substance Abuse and Other Problem Behavior,” training workshop for health advocacy and youth risk prevention professionals in Rochester, New York City schools and community agencies, sponsored by the HEART Coalition for a Drug Free Rochester, Metro Council for Teen Potential, Rochester, NY, August 28, 2008.

“Using Survey Data in Social Norms Interventions and Program Evaluations,” advanced training workshop for college health professionals, sponsored by the Finger Lakes College Consortium, Finger Lakes Community College, Canandaigua, NY, July 28, 2008.

"Ten-Years of Risk Behavior Results from an Online Survey Assessing Secondary School Norms and Misperceptions: The Pervasive ‘Reign of Error’ Among U.S. 6 -12th Graders" (with David Craig), presented at the 2008 National Conference on the Social Norms Approach, Burlingame, San Francisco, CA, July 22, 2008.

"Assessing Weight Norms, Misperceptions, and Body Mass Index: Comparing the Importance of School Context and Composition Versus Individual Perception" (with Jessica Perkins and David Craig), presented at the 2008 National Conference on the Social Norms Approach, Burlingame, San Francisco, CA, July 22, 2008.

"Assessing Bullying In New Jersey Secondary Schools: Applying The Social Norms Model To Adolescent Violence" (with David Craig), presented at the 2008 National Conference on the Social Norms Approach, Burlingame, San Francisco, CA, July 21, 2008.

"Social Norms Research on School Violence in England: Another Look at Misperceived Peer Norms as the Biggest Bully of All," presented at the 2008 National Conference on the Social Norms Approach, Burlingame, San Francisco, CA, July 21, 2008.

"Introduction to Social Norms Theory and Practice" (with Michael Haines), pre-conference intensive seminar presented at the 2008 National Conference on the Social Norms Approach, Burlingame, San Francisco, CA, July 20, 2008.

"Social Norms Marketing Training" for faculty and staff of Tennessee colleges and universities, sponsored by Coalition for Healthy and Safe Campus Communities and Tennessee Independent Colleges and Universities Association at the Scarritt-Bennett Center, Nashville, TN, May 20-21, 2008.

“The Social Norms Approach to Health Promotion and Substance Abuse Prevention,” a seminar on Looking at a New Approach to Substance Misuse and Health Improvement in Orkney, sponsored by the Drug Alcohol Smoking Action Team, Orkney, Scotland, October 24, 2007.

“Strategies for Stopping the ‘Reign of Error’: Applications of the Social Norms Approach to Prevention Work,” for a seminar on A New Approach to Preventing Substance Misuse in Scotland, sponsored by the Scottish Association of Alcohol and Drug Action Teams, Edinburgh, Scotland, October 22, 2007.

"Encouraging Faculty Leadership in Alcohol Misuse Prevention,” presentation for faculty curriculum development workshop, at Elon University, Elon, NC, August 15, 2007.

"The 'Reign of Error' in Student-Athlete Alcohol Use: A Multi-Site Study at Institutions of Higher Education in the U. S." (with David W. Craig), break-out session at The National Conference on the Social Norms Model, Cambridge, MA, July 17, 2007.

"Preventing Alcohol Misuse, Smoking and Bullying Among Summer Camp Campers and Counselors Using the Social Norms Approach" (with Erin Kaplan and Laura Stenson Wynne), break-out session at The National Conference on the Social Norms Model, Cambridge, MA, July 16, 2007.

"Introduction to Social Norms Theory and Practice" (with Michael Haines), presented as a pre-conference intensive seminar at The National Conference on the Social Norms Model, Cambridge, MA, July 15, 2007.

"Using the Social Norms Approach to Prevent Underage Drinking Among Counselors and Campers" (with Erin Kaplan and Laura Stenson Wynne), presented at the Tri-State Camp Conference, Atlantic City, NJ, March 29, 2007.

“Strategies for Stopping the ‘Reign of Error’ among Youth: Applications of the Social Norms Approach to Risk Behavior Prevention,” presented at a conference sponsored by the Department for Education and Skills, Government Office for the North East, Darlington, England, March 23, 2007.

"Social Norms Approach to Health Promotion and Prevention," presented at a conference sponsored by the Clearfield-Jefferson Drug-Free Communities Coalition, DuBois, PA, February 16, 2007.

"Using Normative Approaches to Promote Health and Well-being; A Master Class for Practitioners Working with Children and Young People," presented at a conference sponsored by the National Children's Bureau, London, England, December 8, 2006.

“The Social Norms Approach to Promoting Healthy School and Community Environments,” presentation to public health educators and prevention specialists throughout South Carolina sponsored by the South Carolina Campaign to Prevent Teen Pregnancy, Columbia, SC, November 21, 2006.

“MOST of US Don’t Drink and Drive: A Successful Statewide Social Norms Campaign to Reduce Impaired Driving” (with Jeff Linkenbach), break-out session at the U.S. Department of Education’s 20th Annual National Meeting on Alcohol and Other Drug Abuse and Violence Prevention in Higher Education, Arlington, VA, October 19-22, 2006.

"Multi-State Results from an Online Tool for Assessing Secondary School Norms, 1999 - 2006" (with David W. Craig), presentation at The National Conference on the Social Norms Model, Denver, CO, July 28, 2006.

"Montana's MOST Of Us Don't Drink & Drive Campaign: A Successful Strategy to Reduce Impaired Driving in Young Adults" (with Jeff Linkenbach), break-out session at The National Conference on the Social Norms Model, Denver, CO, July 28, 2006.

"Assessing Bullying in Secondary Schools with a New Online Survey: Applying the Social Norms Model to Adolescent Violence" (with David W. Craig), break-out session at The National Conference on the Social Norms Model, Denver, CO, July 28, 2006.

"Using Social Norms to Reduce High-Risk Drinking Among College Student-Athletes: Results from a U. S. Department of Education 2005 Model Program" (with David W. Craig), break-out session at The National Conference on the Social Norms Model, Denver, CO, July 27, 2006.

"Introduction to Social Norms Theory and Practice" (with Michael Haines), presentation at the pre-conference intensive seminar at The National Conference on the Social Norms Model, Denver, CO, July 26, 2006.

"What's Gender Got To Do With It? Myths and Realities About Gender Differences In Drinking Patterns," presented at the Commonwealth Prevention Alliance Annual Conference, State College, PA, June 8, 2006.

"The Social Norms Approach to Alcohol Abuse Prevention and the Promotion of Healthy Campuses,” for deans, student life, and counseling staff at Siena College, Loudonville, NY, May 10-11, 2006.

"Let’s Stop the “Reign Of Error”: Using a Social Norms Approach to Reduce Substance Abuse and Promote Healthy Environments For Youth," for school staff and community health and prevention professionals, sponsored by Mifflin County Communities That Care and Mifflin County Children & Youth Services, Lewistown, PA, May 4-5, 2006.

"Using Social Norms to Reduce High-Risk Drinking Among College Student-Athletes" (with David W. Craig), presented at the American College Personnel Association Conference, Indianapolis, IN, March 20, 2006.

"The Theory and Current Practical Applications of the Social Norms Approach in Substance Abuse and Risk Behavior Prevention," day-long workshop presented for school and community health agency professionals, sponsored by The Reality Check County Collaborative (Monroe, Livingston, Ontario, Seneca, Wayne, and Yates) of New York State, Hobart and William Smith Colleges, Geneva, New York, December 9, 2005.

"Beyond Social Norms 101: Addressing Common Issues and Concerns In Social Norms Intervention Work," an advanced day-long workshop for prevention professionals working at Missouri colleges and universities, sponsored by Partners in Prevention, Wellness Resource Center, University of Missouri-Columbia, Columbia, MO, September 9, 2005.

"Body Weight and the Effects of Misperceived Norms on Personal Body Image in Adolescence: Results from an Online Assessment Tool for Secondary Schools" (with David W. Craig), breakout session at The North American Conference on the Social Norms Approach, Toronto, Ontario, July 15, 2005.

"The Story of the Canadian Experiment: Dispelling Myths and Misperceptions About Alcohol on Campuses Using Social Norms Theory" (with Frances Wdowczyk, Maria Locacciato and Jeff Linkenbach), breakout session at The North American Conference on the Social Norms Approach, Toronto, Ontario, July 15, 2005.

"Multi-State Results from an Online Tool for Assessing Secondary School Norms, 1999 - 2005" (with David W. Craig), breakout session at The North American Conference on the Social Norms Approach, Toronto, Ontario, July 14, 2005.

"Canadian Student Perceptions of Peer Drinking: Another Look at the 'Reign of Error' on College and University Campuses," breakout session at The North American Conference on the Social Norms Approach, Toronto, Ontario, July 14, 2005.

"Introduction to Social Norms Theory and Practice" (with Michael Haines and Jeff Linkenbach), pre-conference seminar at The North American Conference on the Social Norms Approach, Toronto, Ontario, July 13, 2005.

"Most Valuable Players: Using a Social Norms Approach to Reduce Substance Abuse and Promote Positive Campus Engagement among Student-Athletes," breakout session at Violence Goes to College Conference, Regis University, Denver, CO, May 24, 2005.

"Social Norms Approach to Health Promotion and Prevention" presented for school staff and community health and prevention professionals, sponsored by Clearfield County Collaboration Board and Cen Clear Child Services, Philipsburg, PA, April 15, 2005.

"Social Norms Approach to Health Promotion and Substance Abuse Prevention," presented for school educators and staff and community health agency professionals, sponsored by The Rees Foundation, The Genesis Family Center, and the University of Pittsburgh at Titusville, University of Pittsburgh at Titusville, Titusville, PA, March 7, 2005.

"Positive Social Norms Approach to Reducing Substance Abuse and Promoting a Healthy School Environment," program presented as a Safe Schools Fall Regional Training sponsored by the Pennsylvania Department of Education, Bureau of Community and Student Services, Division of Safe and Drug Free Schools in partnership with the Center for Safe Schools, Scranton, PA, October 28, 2004.

"Reducing Misperceptions of the College Student Drinking Norm Lowers Risk: Results of a Nationwide Evaluation of Alcohol Abuse Prevention Efforts," (with Richard Rice), session at the National Meeting on Alcohol and Other Drug Abuse and Violence Prevention in Higher Education, Washington, DC, October 18, 2004.

"Positive Social Norms Approach to Reducing Substance Abuse and Promoting a Healthy School Environment," program presented as a Safe Schools Fall Regional Training sponsored by the Pennsylvania Department of Education, Bureau of Community and Student Services, Division of Safe and Drug Free Schools in partnership with the Center for Safe Schools, Meadville, PA, October 7, 2004.

"Getting Out the Word About Positive Peer Norms: Strategies for Delivering Social Norm Messages," at the North Dakota Alcohol and Substance Abuse Summit sponsored by North Dakota Division of Mental Health and Substance Abuse Services, Mandan, ND, September 8, 2004.

"Social Norms Data: How to Get It and What To Make of It," seminar at the National Conference on the Social Norms Model, Chicago, IL, July 23, 2004.

"Surveying High School Students for Social Norms" (with Michael Haines, Greg Barker, and Linda Langford), breakout session at the National Conference on the Social Norms Model, Chicago, IL, July 23, 2004.

"Social Norms Approach to Promoting a Healthy School Environment," at the Safe Schools Spring Regional Trainings sponsored by the Pennsylvania Department of Education, Bureau of Community and Student Services, Division of Safe and Drug Free Schools in partnership with the Center for Safe Schools, Summerdale, PA, May 4, 2004.

"Social Norms Approach to Promoting a Healthy School Environment," at the Safe Schools Spring Regional Trainings sponsored by the Pennsylvania Department of Education, Bureau of Community and Student Services, Division of Safe and Drug Free Schools in partnership with the Center for Safe Schools, Downington, PA, April 30, 2004.

"Getting Out the Word about Positive Peer Norms: Venues for Delivering Social Norms Messages," breakout session at A Meeting of the Minds: Networking for Success in Prevention Spring Conference sponsored by Partners in Prevention, Partners in Environmental Change, Bacchus & Gamma Peer Education Network, and The Network Addressing Collegiate Alcohol and Other Drug Issues in Kansas City, MO, April 17, 2004.

"Who Should Be the Target Group of Social Norms Programs?" breakout session at A Meeting of the Minds: Networking for Success in Prevention Spring Conference sponsored by Partners in Prevention, Partners in Environmental Change, Bacchus & Gamma Peer Education Network, and The Network Addressing Collegiate Alcohol and Other Drug Issues in Kansas City, MO, April 17, 2004.

"Gathering and Interpreting Data for Social Norms Interventions," breakout session at A Meeting of the Minds: Networking for Success in Prevention Spring Conference sponsored by Partners in Prevention, Partners in Environmental Change, Bacchus & Gamma Peer Education Network, and The Network Addressing Collegiate Alcohol and Other Drug Issues in Kansas City, MO, April 16, 2004.

"Social Norms 101: Pursuing a Science-based Strategy to Reduce Substance Abuse and Promote Healthy Student Environments," Pre-conference session at A Meeting of the Minds: Networking for Success in Prevention Spring Conference sponsored by Partners in Prevention, Partners in Environmental Change, Bacchus & Gamma Peer Education Network, and The Network Addressing Collegiate Alcohol and Other Drug Issues in Kansas City, MO, April 15, 2004.

"Changing High-Risk Behaviors Using Social Norms Strategies" (with Jeff Linkenbach), presented at the Community Anti-Drug Coalitions of America's National Leadership Forum in Washington, DC, January 21, 2004.

"Most Valuable Players -- Using Social Norms to Target Athletes as a High-Risk Sub-Population"(with David W. Craig and David Diana), presented at the National Meeting on Alcohol, Other Drug, and Violence Prevention in Higher Education, Austin, TX, October 18, 2003.

“The Social Norms Approach to Health Promotion,” Seminar presented for staff of the Puckett Institute of North Carolina working on strategies to enhance child development and effective parenting, St. Johns, U.S. Virgin Islands, August 14-15, 2003.

“Social Norms Data: How to Get it and What to Make of It,” presented at the 6th National Conference on the Social Norms Model sponsored by the BACCHUS & GAMMA Peer Education Network and the National Social Norms Resource Center, Boston, Massachusetts, July 16-18, 2003.

“Most Valuable Players – Using Social Norms to Target Student-Athletes as a High-Risk Subpopulation” (with David Craig), presented at the 6th National Conference on the Social Norms Model sponsored by the BACCHUS & GAMMA Peer Education Network and the National Social Norms Resource Center, Boston, Massachusetts, July 16-18, 2003.

“Using a Web-Survey Strategy to Expose Actual and Perceived Social Norms among Middle and High School Students” (with David Craig), presented at the 6th National Conference on the Social Norms Model sponsored by the BACCHUS & GAMMA Peer Education Network and the National Social Norms Resource Center, Boston, Massachusetts, July 16-18, 2003.

“Engaging Men as Social Justice Allies in Ending Violence against Women: Evidence for a Social Norms Approach" (with Pat Fabiano, Alan Berkowitz, and Jeff Linkenbach), presented at the 6th National Conference on the Social Norms Model sponsored by the BACCHUS & GAMMA Peer Education Network and the National Social Norms Resource Center, Boston, Massachusetts, July 16-18, 2003.

“MOST of Us Wear Seatbelts: The Process and Outcomes of a 3 Year Statewide Adult Seatbelt Campaign in Montana" (with Jeff Linkenbach), presented at the 6th National Conference on the Social Norms Model sponsored by the BACCHUS & GAMMA Peer Education Network and the National Social Norms Resource Center, Boston, Massachusetts, July 16-18, 2003.

“Introduction to Social Norms Theory and Practice” (with Michael Haines), preconference workshop at the 6th National Conference on the Social Norms Model sponsored by the BACCHUS & GAMMA Peer Education Network and the National Social Norms Resource Center, Boston, Massachusetts, July 16-18, 2003.

“Year 2 Assessment of NCAA STARR Social Norm Campaign” (with David W. Craig), for project staff of Division III colleges and universities selected by the National Collegiate Athletic Association for a pilot program designed to promote awareness of positive norms and reduce alcohol abuse among college athletes, Rochester, New York, July 11-12, 2003.

Workshop presented (with Jeff Linkenbach) for student life administrators and health educators of colleges and universities throughout Canada participating in a project of the Canadian Centre for Social Norms Research sponsored by The Student Life Education Company of Toronto, Ontario, Canada, June 25-26, 2003.

Montana Summer Institute for Social Norms Practitioners (with Jeff Linkenbach), sponsored by the Montana Social Norms Project at Montana State University, Bozeman, Montana, June 19-21, 2003.

"Using Social Norms to Improve the Lives of Student-Athletes" (with David W. Craig), presented at the Annual Meeting of the American College Personnel Association, Minneapolis, Minnesota, April 2, 2003.

"Social Norms Approach III: Evidence of Effectiveness and Common Controversies" (with Alan Berkowitz), presented at the Annual Meeting of the American College Personnel Association, Minneapolis, Minnesota, April 1, 2003.

"Social Norms Approach II: Small Group and All-Campus Implementation Strategies" ( with Alan Berkowitz, Kim Dude, Michael Haines and Jeff Linkenbach), presented at the Annual Meeting of the American College Personnel Association, Minneapolis, Minnesota, April 1, 2003.

"Social Norms Approach I: Theory and Research" (with Alan Berkowitz and Michael Haines), presented at the Annual Meeting of the American College Personnel Association, Minneapolis, Minnesota, April 1, 2003.

"Most Valuable Players -- Using Social Norms to Target Athletes as a High-Risk Sub-Population"(with David W. Craig and David Diana), Presented at the National Meeting on Alcohol, Other Drug, and Violence Prevention in Higher Education, Seattle, Washington, November 21-24, 2002.

"Practical Applications of Positive Social Norming in the Community," Session presented at the 24th Annual Utah Fall Conference on Substance Abuse, sponsored by the Department of Human Services of the Utah State Division of Substance Abuse, Ogden, Utah, October 3, 2002.

"Social Norming for Positive Change & Action Planning," provided for student support staff of North Country Community College, Saranac Lake, New York, September 26, 2002.

"The Social Norms Approach to Reducing Substance Abuse and Promoting Positive Student-Athlete Environments"(with David W. Craig), presented for the Athletic A ssociation's Center for Academic & Tutorial Services at the University of Kentucky, Lexington, Kentucky, August 20, 2002.

"National Youth Data on Norms Collected in a Web-Based Survey," presented at the Social Norms Conference sponsored by the Aspen Valley Medical Foundation, Aspen Valley Partnership, and Mesa County Build a Generation, Glenwood Springs, Colorado, August 8, 2002.

"‘MOST OF US’ Are Tobacco-Free: Reducing 1st Time Tobacco Use in Teenagers in a Multi-County Setting" (with Jeff Linkenbach), presented at the National Conference on the Social Norms Model: Science-Based Prevention, sponsored by Bacchus & Gamma Peer Education Network, Philadelphia, Pennsylvania, July 11-12, 2002.

"Exposing Substance Use Misperceptions Among Middle And High School Students Using A Web-Survey Strategy" (with David W. Craig), presented at the National Conference on the Social Norms Model: Science-Based Prevention, sponsored by Bacchus & Gamma Peer Education Network, Philadelphia, Pennsylvania, July 11-12, 2002.

"Using Social Norms To Target Athletes As A High-Risk Sub-Population" (with David W. Craig), presented at the National Conference on the Social Norms Model: Science-Based Prevention, sponsored by Bacchus & Gamma Peer Education Network, Philadelphia, Pennsylvania, July 11-12, 2002.

"Introduction to Social Norms Theory" (with Michael Haines), Preconference workshop at the National Conference on the Social Norms Model: Science-Based Prevention, sponsored by Bacchus & Gamma Peer Education Network, Philadelphia, Pennsylvania, July 10, 2002.

"The Social Norms Approach to Reducing Substance Abuse and Promoting Positive Campus Environments" (with David W. Craig), presented for faculty, athletic staff, counselors, health educators, and student services administrators, Rockford College, Rockford, Illinois, July 9, 2002.

“The Social Norms Approach to Reducing Substance Abuse and Promoting Positive Campus Environments" (with David W. Craig), presented for faculty, counselors, health educators, and student services administrators at Goucher College, Baltimore, Maryland, June 21, 2002.

“The Social Norms Approach to Reducing Substance Abuse and Promoting Positive Campus Environments" (with David W. Craig), presented for faculty, counselors, health educators, and student services administrators at Nebraska Wesleyan Univerisity, Lincoln, Nebraska, June 6, 2002.

“The Social Norms Approach to Substance Abuse Prevention and the Promotion of Healthy Campuses,” for college and university faculty, counselors, health educators, and student services administrators sponsored by the North Carolina/South Carolina Higher Education Center Regional Network for the prevention of alcohol and other drug abuse, Davidson College, Davidson, North Carolina, May 15, 2002.

NCAA STARR Social Norm Campaign Workshop (with David W. Craig) for Division III colleges and universities selected by the National Collegiate Athletic Association for a pilot program designed to promote awareness of positive norms and reduce alcohol abuse among college athletes, Rochester, New York, November 4, 2001.

"Promoting Social Norms Approaches to Reducing Substance Abuse in Higher Education," sponsored by the New Hampshire Higher Education Alcohol and Other Drug Committee, University of New Hampshire, Durham, New Hampshire, October 19, 2001.

NCAA STARR Social Norm Campaign Workshop (with David W. Craig) for Division III colleges and universities selected by the National Collegiate Athletic Association for a pilot program designed to promote awareness of positive norms and reduce alcohol abuse among college athletes, Indianapolis, Indiana, October 6-7, 2001.

"Translating Social Norms Theory into Alcohol Abuse Prevention and Health Promotion Strategies," presented for Deans and Student Affairs Staff of Middlebury College, Middlebury, Vermont, September 27, 2001.

"The Social Norms Approach to the Substance Abuse Prevention," presented for the Syracuse Onondaga Drug & Alcohol Abuse Commission, Syracuse, New York, September 12, 2001.

"Going Big: Key Findings and Lessons Learned from Statewide Applications of the Social Norms Approach to a Variety of Issues" (with Jeff Linkenbach), presented at the National Conference on the Social Norms Model: Science-Based Prevention, sponsored by Bacchus & Gamma Peer Education Network and the California State University System, Anaheim, California, July 19, 2001.

"Using a Web-Based Survey to Rapidly Assess Middle School and High School Students' Norms for Substance Use and Other Health and Safety Concerns" (with David Craig) , presented at the National Conference on the Social Norms Model: Science-Based Prevention, sponsored by Bacchus & Gamma Peer Education Network and the California State University System, Anaheim, California, July 19, 2001.

"Using Electronic Media in Social Norms Campaigns to Promote Health" (with David Craig) , presented at the National Conference on the Social Norms Model: Science-Based Prevention, sponsored by Bacchus & Gamma Peer Education Network and the California State University System, Anaheim, California, July 19, 2001.

"Introduction to Social Norms Theory" (with Michael Haines), preconference training session at the National Conference on the Social Norms Model: Science-Based Prevention, sponsored by Bacchus & Gamma Peer Education Network and the California State University System, Anaheim, California, July 18, 2001.

“Evaluation of Social Norms Survey Data for New Jersey Higher Education Consortium Institutions,” sponsored by the New Jersey Higher Education Consortium on Alcohol and Other Drug Prevention and Education Social Norms Project, Rowan University, Glassboro, New Jersey, June 8, 2001.

“Current Data and Trends from Effective Social Norm Strategies” (with Michael Haines), presented at the Annual Meeting of the American College Health Association, Las Vegas, Nevada, June 2, 2001.

“Social Norms 101…Science-Based Prevention: The Social Norms Model" and "Social Norms: Applied Examples, Methods & Campaign Strategies" (with David Craig) , workshops presented at the Ninth Annual Western New York Regional Prevention Education Conference, Amherst, New York, May 24, 2001.

"The Social Norms Approach to Substance Abuse Prevention and Health and Safety Promotion" (with David Craig) , presented for student health peer educators of the University of California at San Diego sponsored by Student Health Services and the Student Safety Awareness Program, UCSD, La Jolla, California, May 12, 2001.

"Strategies for Applying the Social Norms Approach," Illinois Social Norms Training Workshop, Two-day seminar for higher education professionals in Illinois sponsored by the Office of Safety Programs of Eastern Illinois University and convened in Urbana, Illinois, May 2-3, 2001.

Social Norms Seminar for higher education professionals sponsored by the New Hampshire Higher Education Alcohol and Other Drug Committee, Durham, New Hampshire, April 6, 2001.

“Using Electronic Media in Social Norms Campaigns to Promote Health,” program presented at the Annual Meeting of the American College Personnel Association, Boston, Massachusetts, March 7, 2001.

"The Social Norms Approach to Substance Abuse Prevention in Higher Education," Association of College Administration Professionals’ national workshop on Successful Campus Strategies to Reduce Alcohol and Drug Abuse, Tampa, Florida, February 26, 2001.

"The Social Norms Approach to Substance Abuse Prevention and Health Promotion among Middle and High School Students," presented for teachers and staff of Elizabethtown Middle and High Schools, Elizabethtown High School, Elizabethtown, Pennsylvania, November 10, 2000.

"Cutting Edge Issues for Social Norms Research and Prevention Initiatives" (with David Craig), National Meeting on Alcohol, Other Drug, and Violence Prevention in Higher Education, Pittsburgh, Pennsylvania, October 14-17, 2000.

"Conceptual and Empirical Problems with ‘Binge’ and Other High Risk Drinking Measures in Student Populations" (with David Craig), National Meeting on Alcohol, Other Drug, and Violence Prevention in Higher Education, Pittsburgh, Pennsylvania, October 14-17, 2000.

“Social Norms Model Training Seminar” for deans, faculty, student life and health services staff of Lehigh University, Bethlehem , Pennsylvania, October 3, 2000.

"The Social Norms Prevention Model in Theory and Practice" (with David Craig), Western Region Summer Institute for Addiction and Prevention Studies, Las Vegas, Nevada, August 3, 2000.

“New Innovations in the Design and Implementation of Social Norms Campaigns,” The National Conference on the Social Norms Model: Science-Based Prevention from Theory to Practice sponsored by the BACCHUS and GAMMA Peer Education Network, Denver, Colorado, July 26-28, 2000.

"The Social Norms Approach to Substance Abuse Prevention and Health Promotion," Counseling Centers of New York Eighteenth Annual Conference, St. John Fisher College, Rochester, New York, June 6, 2000.

"The Social Norms Approach to Substance Abuse Prevention and Health Promotion," Counseling Centers of New York Eighteenth Annual Conference, St. John Fisher College, Rochester, New York, June 6, 2000.

"Creating a Positive Campus Climate: Perceptions, Norms, and Behaviors," National Technical Institute for the Deaf, Rochester Institute of Technology, Rochester, New York, April 28, 2000.

"Social Norms ATOD Prevention from Theory to Practice: A Workshop on Building a Strong and Healthy Campus Community," presented with David Craig and sponsored by the Student Health & Living Well Centers and The Alcohol Review Board 2000, University Inn & Conference Center, State University of New York at Buffalo, Amherst, New York, April 19, 2000.

"The Social Norms Approach to Counter Marketing Tobacco," 6th Annual Tobacco Control Conference, Vermont Department of Health, Capital Plaza Hotel, Montpelier, Vermont, April 13, 2000.

"Putting the Social Norms Model into Practice," 14th Annual Alcohol and Drug Abuse Division Conference, Colorado Department of Human Services, Pueblo, Colorado, April 11, 2000.

"Implementation of Screen Saver Programs for Social Norms Media Campaigns" (with David Craig), New Jersey Higher Education Consortium on Alcohol and Other Drug Prevention and Education, Brookdale Community College, Lincroft, New Jersey, April 7, 2000.

"Implementation of Screen Saver Programs for Social Norms Media Campaigns" (with David Craig), New Jersey Higher Education Consortium on Alcohol and Other Drug Prevention and Education, Ramapo College of New Jersey, Mahwah, New Jersey, April 6, 2000.

"Creative Approaches to Reducing Student Misperceptions," Students Empowering Students Conference, Sponsored by the BACCHUS and GAMMA Peer Education Network, Lafayette College, Easton, Pennsylvania, April 1, 2000.

"Using Electronic Media in the Social Norms Approach to Substance Abuse Prevention," workshop for colleges and universities sponsored by the Susquehanna Valley Consortium for Substance Abuse Prevention, Elizabethtown College, Elizabethtown, Pennsylvania, March 22, 2000.

"Implementing a Social Norms Approach in Prevention Work: Strategies to Reform the Norm," The Illinois Campus Alcohol and Traffic Safety Conference, Sponsored by The Office of Safety Programs at Eastern Illinois University and the Illinois Department of Transportation, Springfield, Illinois, February 7, 2000.

"The Social Norms Approach to Prevention in Theory and Application" (with David Craig), Sponsored by the Office of the Provost, Wagner College, Staten Island, New York, January 18, 2000.

"Changing the Drinking Culture on Campus: A Social Norms Approach," Student Affairs and Campus Life Staff Development Committee, Ithaca College, Ithaca, New York, January 11, 2000.

"The Social Norms Approach to Prevention in Theory and Application" Task Force on Alcohol and Student Affairs Office, State University of New York, College at Brockport, Brockport, New York, December 8, 1999.

"The Social Norms Approach to Prevention in Theory and Application: A Day of Learning" sponsored by Temple University DARE Program and Community Coalition for area college and university health enhancement programs, Temple University, Philadelphia, Pennsylvania, November 12, 1999.

"The Social Norms Prevention Model in Theory and Practice" (with David Craig), 1999 National Meeting on Alcohol, Other Drug, and Violence Prevention in Higher Education, Albany, New York, November 6-9, 1999.

"Curriculum Infusion" (with David W. Craig), Corning Community College, Corning, New York, November 3, 1999.

"Social Norms Prevention Programs: Theory and Practice" (with David Craig), Geneva City School District Staff, Geneva, New York, November 2, 1999.

"Social Norms Prevention Programs: Theory and Practice" (with David Craig), for superintendents and staff of Seneca County School Districts, Geneva, New York, September 28, 1999.

"Curriculum Infusion Workshop for Faculty: Alcohol and Other Drug Education," Corning Community College, Corning, New York, March 9, 1999.

"Part I: Misperceptions of Alcohol and Other Drug Norms on Campuses Nationwide and at Reed College; Part II: Developing a Social Norms Approach to Prevention through Reducing Misperceptions." Reed College, Portland, Oregon, January 22-23, 1999.

"Encouraging Faculty Leadership in Alcohol and Other Drug Prevention," workshop conducted (with David W. Craig) at the National Meeting on Alcohol, Other Drug, and Violence Prevention in Higher Education, Washington, DC, October 15-18, 1998.

"Campus-Wide Multimedia Campaigns to Reduce Student Misperceptions of AOD Norms," workshop presented (with David W. Craig) at the National Meeting on Alcohol, Other Drug, and Violence Prevention in Higher Education, Washington, DC, October 15-18, 1998.

"Misperceptions of Peer Norms for Alcohol and Other Drug Use in High School and College: Causes, Consequences, and Prevention Strategies." County College of Morris, Randolph, New Jersey, May 17, 1998.

"Multimedia and Curriculum Infusion Approaches to Reducing Misperceptions," at The Cutting Edge: New Perspectives in Alcohol and Other Drug Prevention in Higher Education Conference, Temple University, Philadelphia, Pennsylvania, April 17, 1998.

"Encouraging Faculty Leadership in Alcohol and Other Drug Prevention" (with Tom Colthurst and David Craig), sponsored by the Higher Education Center for Alcohol and Other Drug Prevention and presented at the Annual Meeting of the American College Personnel Association, St. Louis, Missouri, March 17, 1998.

"Reducing Student's Misperceptions of Peer AOD Norms: Implementing a Prevention Campaign" (full-day workshop with project directors and prevention staff of New Jersey colleges and universities), sponsored by the New Jersey Higher Education Consortium on Alcohol and Other Drug Prevention and Education, Brookdale Community College, Lincroft, New Jersey, November 12, 1997.

"Misperception of Peer Norms for Alcohol and Other Drug Use: Implications for Prevention Strategies," presented for staff at Widener University, Chester, Pennsylvania, October 22, 1997.

"A New Survey for Prevention Program Development and Evaluation: Assessing Student Misperceptions of AOD Norms" (with Philip Meilman), at the National Meeting on Alcohol, Other Drugs, and Violence Prevention in Higher Education, San Antonio, Texas, September 18-21, 1997.

"Campus-Wide Multimedia Campaigns to Reduce Student Misperceptions of AOD Norms," workshop presented with David W. Craig at the National Meeting on Alcohol, Other Drugs, and Violence Prevention in Higher Education, San Antonio, Texas, September 18-21, 1997.

"Changing Campus Norms" (full-day workshop for deans, faculty, counseling psychologists, residence life administrators and health educators of New Jersey colleges and universities), sponsored by the New Jersey Higher Education Consortium on Alcohol and Other Drug Prevention and Education, Brookdale Community College, Lincroft, New Jersey, June 18, 1997.

"Evaluation Strategies for Prevention Programs in Higher Education" (full-day workshop with individual consultations for deans, faculty, counseling psychologists, residence life administrators and health educators of New Jersey colleges and universities), sponsored by the New Jersey Higher Education Consortium on Alcohol and Other Drug Prevention and Education, Brookdale Community College, Lincroft, New Jersey, April 11, 1997.

"A New Tool for Looking at Student Misperceptions of Substance Abuse" (with Philip Meilman), presented at the National Meeting on Alcohol, Other Drugs and Violence Prevention in Higher Education, Park City, Utah, October 10-13, 1996.

"Targeting Groups and Tailoring Strategies to Reduce Students' Misperceptions of Alcohol and Other Drug Norms," Conference on Advanced Professional Training in Substance Abuse Prevention in Higher Education sponsored by the New Jersey Higher Education Consortium on Alcohol and Other Drug Prevention and Education, Brookdale Community College, Lincroft, New Jersey, June 20-21, 1996.

"Using Core Alcohol and Drug Survey Data: Assessment and Planning Prevention Strategies," South Bay and Peninsula College and University Consortium Meeting of Alcohol and Other Drug Educators, San Francisco, California, May 5-6, 1996.

"Drinking Norms on Campus: Myths and Misconceptions." Presented at the National Symposium for College Newspaper Journalists on Covering Alcohol and Other Drug Issues on Campus sponsored by the U.S. Department of Education in Washington, DC., September 8-10, 1995.

"Are You Being Fooled? Peers and Misperceptions About Alcohol and Other Drug Use On Campus." Presented for students who are peer health educators at the annual meeting of the New Jersey College Student Conference on Drug and Alcohol Abuse Prevention, Rowan College, New Jersey, April 21, 1995.

"Implementing Strategies for Changing Students' Misperceptions of Campus Alcohol and Other Drug Norms." Presented at the New Grantee Training Institute for Drug Prevention Programs in Higher Education sponsored by the Fund for the Improvement of Postsecondary Education, U.S. Department of Education, Washington, D.C., February 9-12, 1995.

"Gender Differences in Student Alcohol and Other Drug Abuse: Misperceptions and Realities." Presented at the New Grantee Training Institute for Drug Prevention Programs in Higher Education sponsored by the Fund for the Improvement of Postsecondary Education, U.S. Department of Education, Washington, D.C., February 9-12, 1995.

"Targeting Groups and Tailoring Strategies to Reduce Students' Misperceptions of Alcohol and Other Drug Norms." Presented at the National Meeting on Alcohol and Other Drug Prevention in Higher Education ("Campus Norms: New Perspectives"), U.S. Department of Education, Washington, DC, September 29-October 2, 1994. (This workshop was subsequently chosen by conference participants as one of the seven best presentations from among the 55 workshops originally selected for this national meeting and he was invited to give a special "encore" presentation of the workshop on the final day of the conference.)

"Misperceptions and Realities of Gender Differences in Student Alcohol and Other Drug Abuse." Presented at the Networking for Healthy Choices Conference sponsored by the Leatherstocking Regional Alcohol and Other Drug Prevention College Consortium and the New York State College Health District 5, State University of New York, Oneonta, NY, June 7, 1994.

"Environmental Approaches to Prevention: Implementing Strategies for Changing Students' Misperceptions of Campus Alcohol and Other Drug Norms." Presented at the New Grantee Training Institute for Drug Prevention Programs in Higher Education sponsored by the Fund for the Improvement of Postsecondary Education, U.S. Department of Education, Washington, D.C., February 11-13, 1994.

"Misperceptions and Realities of Gender Differences in Student Alcohol and Other Drug Abuse." Presented at the New Grantee Training Institute for Drug Prevention Programs in Higher Education sponsored by the Fund for the Improvement of Postsecondary Education, U.S. Department of Education, Washington, D.C., February 11-13, 1994.

"Student Misperceptions of Peer Drug Use Norms: An Introduction to Theory and Research." Presented at the New Grantee Training Institute for Drug Prevention Programs in Higher Education sponsored by the Fund for the Improvement of Postsecondary Education, U.S. Department of Education, Washington, D.C., February 11-13, 1994.

Invited Panelist, Conference on "Altering Social Norms: Preventing Alcohol and Other Drug Problems through Social Marketing of Prevention on College Campuses," sponsored by the U.S. Department of Education (Fund for the Improvement of Post-Secondary Education) and the National Intramural-Recreational Sports Association, Charleston, South Carolina, June 5-6, 1993.

"The 'Reign of Error' on Campus: Student Misperceptions of Peer Drug Use Norms" (with Michael Haines). Presented at the Annual Conference of the National Organization of Student Assistance Programs and Partners, Chicago, April 22-25, 1992.

"Time Trends and Gender Differences in Student Values and Behaviors." Presented at the Annual Conference on Alcohol and Other Drug Problems in Oregon Higher Education, Sunriver, Oregon, November 2-4, 1991.

"Changing Student Misperceptions of Drug Use Norms: Educational, Program, and Clinical Strategies" (with Alan Berkowitz and Michael Haines). Presented at the Fifth Annual Meeting of Drug Prevention Programs in Higher Education sponsored by the Office of Postsecondary Education, U.S. Department of Education, Washington, D.C., September 19-22, 1991.

"Student Misperceptions of Peer Drug Use Norms: Exploring Causes, Consequences, and Potential Resolutions." Presented at the Fifth Annual Meeting of Drug Prevention Programs in Higher Education sponsored by the Office of Postsecondary Education, U.S. Department of Education, Washington, D.C., September 19-22, 1991.

"Student Misperceptions of Peer Drug Use Norms: Exploring Causes, Consequences, and Potential Resolutions." Presented at the national meeting on Drug Prevention Programs in Higher Education sponsored by the Office of Postsecondary Education, U.S. Department of Education, Washington, D.C., September 21-24, 1990.

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