Invited Guest Speaker and Keynote Addresses

H. Wesley Perkins, Ph.D.


Guest Speaker, "Social Norming: Utilization in Family Advocacy Behavioral Health Prevention, Education, and Public Awareness," at the U.S. Air Force Family Advocacy Prevention Staff Training, San Antonio, Texas, July 29, 2014.

Keynote Speaker, "The Social Norms Approach to Student Substance Abuse Prevention: Successful Intervention Practices and Current Research Issues," for the 4th European Symposium on Substance Use & Abuse among University Students (ESSUS 2014), Bremen, Germany, June 26-27, 2014.

Guest Speaker, "Best Practices and Current Issues for Successful Social Norms Interventions Among College Students," Extended Training Session presented at the 2014 Meeting of the Minds (Higher Education Conference), Kansas City, Missouri, April 5, 2014.

Guest Speaker, "Student Alcohol Abuse: What's Gender Got to Do With It?" presented at the 2014 Meeting of the Minds (Higher Education Conference), Kansas City, Missouri, April 4, 2014.

Guest Speaker, "Using Social Norms to Promote Health and Well-Being Among Student-Athletes," presented at the 2014 Meeting of the Minds (Higher Education Conference), Kansas City, Missouri, April 4, 2014.

Guest Speaker, "What Do Heavy Drinking and Misperceived Norms Have To Do with Student Retention: Uncovering the Connections," presented at the 2014 Meeting of the Minds (Higher Education Conference), Kansas City, Missouri, April 4, 2014.

Guest Speaker, “Current Topics in the Social Norms Approach to Preventing Problem Drinking and Promoting Student Health,” Webinar presented for The National College Health Improvement Program (consortium of 32 universities of the Learning Collaborative on High-Risk Drinking), The Dartmouth Institute for Health Policy & Clinical Practice, February 12, 2014.

Guest Speaker, "The Social Norms Approach to Alcohol Consumption and Harm Reduction," plenary address at the 5th International Conference on Alcohol and Harm Reduction, Frankfurt, Germany, March 7 - 8, 2013.

Guest Speaker,“Using Social Norms to Promote Well-Being,” presentation for the Leadership Summit on Workforce Well-Being: Driving, Measuring, and Sustaining Engagement, National Business Group on Health, Washington, D.C., June 28, 2012.

Guest Speaker, "Social Norms Theory and Practice: Reducing Alcohol Abuse and Promoting Health Campus Environments," for Cornell University staff sponsored by Mental Health Initiatives, Gannett Health Services, Cornell University, May 9, 2012.

Guest Speaker, “The Power of Positive Peer Pressure and Positive Messaging,” District-Wide presentation at Honeoye Falls-Lima Schools, Honeoye Falls, New York, February 15, 2012.

Guest Speaker, “Is Everybody Really Doing it? Misperceptions of Risk Behavior and the Social Norms Approach to Promoting Healthy Schools,” presentation for the Honeoye Falls-Lima School Board, Honeoye Falls, New York, September 13, 2011.

Guest Speaker, "Social Norms: What Are They---What Do They Mean for Our Kids, Their Families and Our Communities?" presented at the "Taking Control Part 2" Council on Addiction Prevention and Education's Spring Conference, Poughkeepsie, NY, March 4, 2011.

Guest Speaker, “The Social Norms Model and Relevant Research in Assessing Effective Strategies for Reducing Teen Risk Behaviour,” presented at the Programme Development Group Meeting for Personal, Social, Health and Economic Education, National Institute for Health and Clinical Excellence, The Royal College of Anaesthetists, London, England, September 17, 2010.

Keynote Speaker, “The Social Norms Approach to Health Promotion: Talking Truth about Youth,” address at The Truth About Youth Conference, University of Bedfordshire, Bedford Campus, Bedford, England, September 16, 2010.

Panel Speaker (with Ellen Bass and Linda Hancock), “How to Engage the Academic, Researcher and Practitioner in the Social Norms Approach,” panel presentation at the 2010 National Conference on the Social Norms Approach, Philadelphia, PA, July 11-13, 2010.

Guest Speaker, "Using Social Norms in Alcohol and Substance Abuse Prevention," presented at the Annual Union County School Task Force Conference sponsored by Prevention Links, Clark, NJ, May 14, 2010.

Guest Speaker, "Using Social Norms in Bullying Prevention," presented at the Annual Union County School Task Force Conference sponsored by Prevention Links, Clark, NJ, May 14, 2010.

Guest Speaker, “Confronting the 'Reign of Error': The Social Norms Approach to Alcohol and Drug Abuse Prevention,” opening plenary session presentation at the United States Air Force Annual World Wide Conference for Alcohol and Drug Abuse Prevention and Treatment (ADAPT) and Drug Demand Reduction (DDR) Programs, Orlando, FL, March 29, 2010.

Guest Speaker (with David Craig), “Emerging Topics in the Social Norms Approach to Problem Drinking and Health Promotion in College,” presentation at the New England Deans Meeting, Hobart and William Smith Colleges, Geneva, NY, March 25, 2010.

Panel Speaker (with Cindy Berg, Lewis Sanborne, and Michael Shonrock), “The Impact of Alcohol on Student Retention,” panel session presentation at the Annual Meeting of the National Association of Student Personnel Administrators, Chicago, IL, March 9, 2010.

Guest Speaker, "'Is Everybody Really Doing It?' Using a Social Norms Approach to Reduce Problem Behaviors," presentation for the faculty of Geneva Middle School, Geneva, NY, January 4, 2010.

Panel Speaker (with Deborah Lewis, Becky Clarke, Deborah Harper, Rich Peagler, and Robin Forrester) “Strategies Used by Colleges to Reduce Underage Drinking on Campus,” panel discussion at the regional networking meeting of upstate NY coalitions sponsored by Tompkins County’s Community Coalition for Healthy Youth, Ithaca, NY, July 22, 2009.

Panel Speaker (with James Turner, John McCardell, and Linda Hancock) "Policy, Prevention, Practice: What’s Age Got to Do With It?" lunch panel discussion at the 2009 National Conference on the Social Norms Approach, Minneapolis, MN, July 14, 2009.

Keynote Speaker, "Social Norms Approach to Reducing Risk Behaviour and Promoting Health," at the Darlington and Middleborough Teenage Pregnancy Social Norms Master Class, Darlington, England, May 22, 2009.

Guest Speaker, "Is Everybody Doing It? Misperceptions of Risk Behaviour and the Social Norms Approach to Promoting a Healthy School Environment," at the Rotherham Healthy Schools Annual Conference, Sheffield, England, May 21, 2009.

Guest Speaker, "'Is Everybody Really Doing It?' Using a Social Norms Approach to Successfully Reduce Risk Behaviors," community seminar, Williston State College, Williston, ND, April 23, 2009.

Guest Speaker, “The Social Norms Approach to Promoting a Healthy Campus Environment,” presentation for academic faculty representatives, deans, and administrative directors of Siena College, sponsored by the Office of Student Affairs, Siena College, Loudinville, NY, February 17, 2009.

Keynote Speaker, "Is Everybody Really Doing it? Using a Social Norms Approach to Successfully Reduce Risk Behaviors," Five-Town Summit Conference on Social Norms, sponsored by the Healthy Communities – Healthy Youth 5-Town Alliance representing the Brighton, Fairport, Penfield, Pittsford, and Webster school districts, Rochester, NY, February 9, 2009.

Guest Speaker, "Introduction to Social Norms Theory and Practice", pre-conference seminar presented at the 2008 National Conference on the Social Norms Approach, Burlingame, San Francisco, CA, July 20, 2008.

Keynote Speaker, "Social Norms Approach to Health Promotion," at a conference on the Social Norms Approach for youth work and health professionals and risk prevention specialists, sponsored by the Middlesborugh Teenage Pregnancy Strategy and Primary Care Trusts of the Northeast Region, Middlesbrough, England, June 11, 2008.

Keynote Speaker, “Theory and Research of the Social Norms Approach,” Social Norms Meeting for youth workers and health promotion specialists in Northeast England sponsored by the Government Office of the North East, Newcastle upon Tyne, England, June 10, 2008.

Guest Speaker, "Beyond Social Norms 101: Addressing Common Issues & Concerns in Social Norms Intervention Work to Promote Healthy Environments," presentation for health educators, college and secondary school administrators, and prevention specialists in Western New York, sponsored by the Finger Lakes Collegiate Task Force On Alcohol and Other Drugs in Rochester, NY, May 15, 2008.

Guest Speaker, "The Social Norms Approach to Reducing Substance Abuse and Promoting Healthy Campus Environments" for faculty and staff at Oswego State University of New York, Oswego, NY, April 10, 2008.

Guest Speaker, "The Social Norms Approach to Promoting a Healthy Campus Environment," seminar sponsored by at the Northeast Consortium of Colleges and Universities in Massachusetts, Merrimack College, Beverly, MA, February 29, 2008.

Keynote Speaker, "Is Everybody Really Doing It? Using a Social Norms Approach to Successfully Reduce Risk Behaviours," for a conference addressing teenage pregnancy and related risk behaviour organized by the Government Offices for the North East and for Yorkshire and The Humber, in association with Brook, York, England, January 10, 2008.

Guest Speaker, "Curriculum Infusion and the Social Norms Approach to Promoting a Healthy Campus Environment," for faculty and staff at Indiana University of Pennsylvania, Indiana, PA, November 8, 2007.

Keynote Speaker, “Is Everybody Really Doing It? Using a Social Norms Approach to Successfully Reduce Alcohol Abuse and Other Risk Behaviours,” seminar on A New Approach to Preventing Substance Misuse in Scotland, sponsored by the Scottish Association of Alcohol and Drug Action Teams, Edinburgh, Scotland, October 22, 2007.

Panel Speaker, "Experiences in Effective Prevention: Listening to the Voices of Practitioners and Evaluators," at the 21st Annual National Meeting on Alcohol and Other Drug Abuse and Violence Prevention in Higher Education, Omaha, NE, October 18, 2007.

Guest Speaker, "The Social Norms Approach to Promoting a Healthy Campus Environment," for faculty and staff at Elon University, Elon, NC, August 14-15, 2007.

Guest Speaker, "The Social Norms Approach to Promoting a Healthy Campus Environment” for faculty and staff at the University at Albany, Albany, NY, May 4, 2007.

Guest Speaker, “The Social Norms Approach to Health Promotion and the Prevention of Youth Risk Behavior” for teachers and administrative staff of the Hilton Central School District, Hilton, NY, April 20, 2007.

Guest Speaker, “Let’s Stop The “Reign Of Error”: How the Truth about Students Can Reduce Substance Abuse and Other Problem Behavior” for teachers, staff, and parents of the Hopewell Valley School District, Pennington, NJ, April 17, 2007.

Keynote Speaker, "Social Norms and College Student Drinking: Current Issues and New Horizons for Research and the Prevention of Alcohol Misuse," address at the Social Norms on College/University Campuses Conference, Montclair State University, Montclair, NJ, April 17, 2007.

Panel Speaker, “Sociology Beyond the Academy,” at the "One Hundred and Thirty-Three Years of Sociology at Yale” conference, sponsored by the Yale Graduate School, Perkins describes the applications of his theory and research on Social Norms to reducing alcohol and substance abuse and other risk behaviors in schools and communities throughout the United States. Yale University, New Haven, CT, April 15, 2007.

Keynote Speaker, "Using Social Norms Approach to Reduce Risk," address at a conference sponsored by the Department for Education and Skills, Government Office for the North East, Darlington, England, March 23, 2007.

Guest Lecturer, "Social Norms Approach to Health Promotion and Prevention of Youth Risk Behavior," for teachers, students, staff and parents of the Catalina School District, Tucson, AZ, February 28, 2007.

Guest Lecturer, "The Social Norms Approach to Promoting a Healthy Campus Environment," for student resident advisers, faculty and staff at Siena College, Loudonville, NY, February 6, 2007.

Keynote Speaker, "From Theory to Practice, a Social Norms Approach to Promoting Emotional and Social Development and Health and Well-being," address at the Personal, Social and Health Education Conference: Is Everyone Doing It?, sponsored by the Centre for HIV & Sexual Health, Sheffield, England, December 7, 2006.

Keynote Speaker, "Using Normative Approaches to Promote Health and Well-being," address at the National Children's Bureau Conference, London, England, December 6, 2006.

Guest Speaker, “Targeting Misperceived Social Norms to Reduce High-Risk Drinking and Other Problem Behaviours” at a conference sponsored by the London School of Hygiene and Tropical Medicine, London, England, October 19, 2006.

Guest Speaker, "The Social Norms Approach to Promoting a Healthy Campus Environment," for the Committee on University and Community Relations at the University of Albany, Albany, NY, October 12, 2006.

Guest Speaker, "The Social Norms Approach to Promoting a Healthy Campus Environment," for the Capital District Regional Consortium on Alcohol and Other Drugs, at the University of Albany, Albany, NY, October 12, 2006.

Guest Speaker, "The Promise and Practice of Social Norms Interventions to Reduce Substance Abuse and Promote Healthy Environments for Youth," plenary session at the Commonwealth Prevention Alliance Annual Conference, State College, PA, June 8, 2006.

Guest Speaker, “The Social Norms Approach to Reducing Substance Abuse and Promoting Health,” seminar presentations for directors of summer youth camps in New York state sponsored by the American Camp Association—New York, New York, NY, March 30-31, 2006.

Guest Speaker, "The Social Norms Approach to Reducing Substance Abuse and Promoting a Health," seminar for faculty and staff at Dowling Catholic High School, Des Moines, Iowa, February 27, 2006.

Guest Speaker, “The Social Norms Approach to Reducing Substance Abuse and Promoting Health,” seminar presentation for executive staff and council members of the American Camp Association—New York, New York, NY, January 27, 2006.

Guest Speaker, “The Social Norms Approach to Promoting a Healthy School and Community Environment,” seminar for school administrators and community health professionals at the National Council of Voluntary Organizations, sponsored by the National Children’s Bureau of the UK, London, England, January 24, 2006.

Guest Speaker, “Most Valuable Players: A Health Dose of Reality about Student-Athletes,” for the coaching staff at the State University of New York at Albany, NY, October 25, 2005.

Guest Speaker, “The Social Norms Approach to Promoting a Healthy Campus Environment,” for deans, student life staff, and counseling center staff at the State University of New York at Albany, NY, October 25, 2005.

Guest Speaker, “The Social Norms Approach to Promoting a Healthy Campus Environment,” for student leaders at the State University of New York at Albany, NY, October 24, 2005.

Guest Speaker, “The Social Norms Approach to Promoting Healthy School and Community Environments," for a seminar on gun violence and child safety hosted by the Johns Hopkins University School of Public Health, Baltimore, MD, October 19, 2005.

Guest Speaker, "Using the Social Norms Approach to Promote a Healthy Campus Environment" at York College of PA, York, PA, October 6, 2005.

Keynote Speaker, "A Social Norms Perspective on Confronting Campus Violence," address at the Violence Goes to College Conference, Regis University, Denver, CO, May 24, 2005.

Guest Speaker, "The Social Norms Approach: Pursuing Science-based Strategies to Reduce Alcohol Abuse Among College Students," for the Student Peer Education Staff at the State University of New York, Albany, NY, April 8, 2005.

Guest Speaker, "Social Norms Approach to Health Promotion and Substance Abuse Prevention," presented for school educators and staff and community health agency professionals, sponsored by The Rees Foundation, The Genesis Family Center, and the University of Pittsburgh at Titusville, University of Pittsburgh at Titusville, Titusville, PA, March 7, 2005.

Keynote Speaker, “The Social Norms Approach to Reducing Substance Abuse and Promoting Healthy School and Community Environments," address at The Birmingham Bloomfield Community Coalition Summit 2005, Birmingham, MI, February 4, 2005.

Guest Speaker, "Social Norms Approach to Alcohol Abuse Prevention on the College Campus," seminar presented for administrators, health educators, and community prevention specialists at Eastern Tennessee State University, Johnson City, TN, January 28, 2005.

Guest Speaker, "Using Social Norms to Promote Health Among College Student-Athletes" presented for student athlete advisors and sports medicine staff at Eastern Tennessee State University, Johnson City, TN, January 27, 2005.

Guest Speaker, "Social Norms Approach to Alcohol Abuse Prevention on the College Campus," at the American Campus and Alcohol Regional Conference, St. Louis, MO, October 25, 2004

Panelist, "On the Horizon in College Alcohol and Violence Prevention: Five Experts Talk About Civic Engagement and Service Learning as Prevention Strategies," invited panel discussion at the National Meeting on Alcohol and Other Drug Abuse and Violence Prevention in Higher Education, Washington, DC, October 17, 2004.

Keynote Speaker, "The Social Norms Approach to Substance Abuse Prevention and the Promotion of Healthy Campuses,” presentation at the Coming to the Crossroads Conference (BACCHUS Canada Central Regional Conference) for student life professionals and students from universities in Central Canada, Toronto, Ontario, September 30, 2004.

Keynote Speaker, "The Social Norms Approach to Substance Abuse Prevention and the Promotion of Healthy Campuses,” presentation at the Coming to the Crossroads Conference (BACCHUS Canada Eastern Regional Conference) for student life professionals and students from universities in Eastern Canada, Halifax, Nova Scotia, September 24, 2004.

Keynote Speaker, "A Healthy Dose of Reality: Reducing High-Risk Behavior Using Social Norms," opening address at the North Dakota Alcohol and Substance Abuse Summit sponsored by North Dakota Division of Mental Health and Substance Abuse Services, Mandan, ND, September 8, 2004.

Guest Speaker (with David W. Craig), "The Social Norms Approach to Promoting a Healthy School Environment," address for faculty and staff at the Brebeuf Jesuit Preparatory School, Indianapolis, IN, August 13, 2004.

Keynote Speaker, "Core Concepts and Devilish Details," address delivered at the National Conference on the Social Norms Model, Chicago, IL, July 22, 2004.

Guest Speaker, "Introduction to Social Norms Theory and Practice" (with Michael Haines), pre-conference session at the National Conference on the Social Norms Model, Chicago, IL, July 21, 2004.

Guest Speaker, “Key Issues for Implementing a Social Norm Approach to Substance Abuse Prevention,” seminar sponsored by Prevention First Incorporated for prevention assistance providers throughout Illinois, Springfield, IL, May 25, 2004.

Guest Speaker, “Strengths and Weaknesses of Current Prevention Approaches in Peer Intensive College Environments,” Presentation at the Bringing Theory into Practice Action Conference on Addressing Depression and Substance Abuse Among Youth Through Engaged Learning and Service (coordinated by the Association of American Colleges and Universities), Chicago, Illinois, April 16, 2004.

Guest Speaker, "Social Norms Approach to Alcohol Abuse Prevention and the Promotion of Healthy Campuses: Pursuing Science-based Strategies," Lecture for senior marketing students at the Orfalea College of Business at California Polytechnic State University, San Luis Obispo, CA, February 9, 2004.

Guest Speaker, "Social Norms Approach to Alcohol Abuse Prevention and the Promotion of Healthy Campuses: Pursuing Science-based Strategies," Presented to residence life and health center staff at California Polytechnic State University, San Luis Obispo, CA, February 9, 2004.

Guest Speaker (with Jeff Linkenbach), “MOST OF US: The Montana Social Norms Project to Reduce Impaired Driving and Increase Seatbelt Usage,” for staff of the National Highway Traffic Safety Administration at the U.S. Department of Transportation, Washington DC, November 20, 2003.

Guest Speaker, "The Social Norms Approach to Alcohol Abuse Prevention on the College Campus," presentation at the American Campus and Alcohol Regional Conference hosted by Eastern Connecticut State University and the University of Hartford, Mystic, CT, November 3, 2003.

Guest speaker, addressing students, faculty, and administrative staff at the University of Minnesota, Crookston, about the social norms approach to alcohol abuse prevention, October 29-30, 2003.

Guest Speaker, “The Social Norms Debate: Pursuing Science-Based Strategies to Reduce Alcohol Abuse among Youth and Young Adults,” Presented for the National Alcohol Beverage Control Association Administrators Conference, Sun Valley, Idaho, October 23-26, 2003.

Guest Speaker, Meet the Author session with H. Wesley Perkins (editor), "The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians" (Jossey-Bass, 2003) at the National Meeting on Alcohol, Other Drug, and Violence Prevention in Higher Education, Austin, TX, October 18, 2003.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention and the Promotion of Healthy Campuses,” Presented for student life professionals from universities throughout Maritime Provinces at the BACCHUS Canadian Eastern Regional Conference, Fredericton, New Brunswick, September 18, 2003.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention and the Promotion of Healthy Campuses,” Presentations for the college deans, residence life staff, and counseling services staff of Trinity College, Hartford, Connecticut, August 27, 2003.

Keynote Speaker, "Sociological Vision: An Essential Ingredient for Social Norms Recipes in Health Promotion." The 6th National Conference on the Social Norms Model sponsored by the BACCHUS & GAMMA Peer Education Network and the National Social Norms Resource Center, Boston, Massachusetts, July 16-18, 2003.

Guest Speaker, “The Social Norms Approach to Health Promotion Among Youth,” at meeting of Planned Parenthood of New York convened to implement a project to delay the initiation of sexual intimacy among Latino middle school youth in New York City, New York, New York, May 9. 2003.

Keynote Speaker, "Pursuing Science-Based Strategies To Reduce Campus Alcohol Abuse: The Promise and Challenge of Social Norms Interventions," Address presented at the 2nd Annual Conference of the California State University Alcohol Advisory Councils, Sacramento, California, April 25, 2003.

Keynote Speaker, "The Social Norms Approach to Substance Abuse Prevention on the College Campus: Current Issues and Challenges," Presented at the American Campus and Alcohol Regional Conference, sponsored by Syracuse University, the Syracuse Area College Community Coalition and the Distilled Spirits Council of the United States, Syracuse, NY, March 10, 2003.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention and the Promotion of Healthy Campuses,” Presentation for the college deans, residence life staff, security personnel and counseling services staff of Colgate University, Hamilton, New York, January 31, 2003.

Guest Speaker, “The Social Norms Approach to Substance Abuse Prevention and the Promotion of Healthy Campuses,” Presentation for the college deans, residence life staff, security personnel and counseling services staff of the Loyola College of Maryland, Baltimore, Maryland, January 29, 2003.

Guest Speaker, "Social Norms Programs for Substance Abuse Prevention: Current Issues and Future Challenges," Invited presentation for the National Meeting on Alcohol, Other Drug, and Violence Prevention in Higher Education, Seattle, Washington, November 21-24, 2002.

Guest Speaker, "A Healthy Dose of Reality: The Social Norms Approach to Reducing Substance Abuse and Promoting Positive Student-Athlete Environments," Presented for counselors and coaches of Louisville area high schools, sponsored by the Frazier Rehab Institute of the Jewish Hospital, Louisville, Kentucky, October 24, 2002.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention and the Promotion of Healthy Campuses," Presentations for Student Affairs and Student Life staff members, students in a course on alcohol use and abuse, SAC representatives and student-athlete peer educators, the Athletics Department Performance Team, University of Louisville, Louisville, Kentucky, October 23-24, 2002.

Guest Speaker, "Social Norms Theory and Its Application in Prevention Work," Presentation to Student Affairs staff members, the President's Advisory Council on Alcohol and Other Drug Prevention, faculty, professional staff, and graduate students of the University at Albany, SUNY, Albany, New York, October 16, 2002.

Guest Speaker, "Positive Social Norming Ten Years Later: What we've Learned about How to Be Effective in Prevention," Presentation at the 24th Annual Utah Fall Conference on Substance Abuse, sponsored by the Department of Human Services of the Utah State Division of Substance Abuse, Ogden, Utah, October 3, 2002.

Guest Speaker, “Myths and Realities about Gender Differences in Youth and Young Adult Drinking," Session presented at the 24th Annual Utah Fall Conference on Substance Abuse, sponsored by the Department of Human Services of the Utah State Division of Substance Abuse, Ogden, Utah, October 3, 2002.

Keynote Speaker, "The Social Norms Approach to Substance Abuse Prevention and Health Promotion in Schools and Communities," Address at the Northern Tier Providers (Chemical Dependency Programs of Northern New York) 5th Annual Conference, Lake Placid, New York, September 26, 2002.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention," Community Forum Presentation for administrators, teachers, and community residents of the Saranac Lake Central School District, Saranac Lake High School, Saranac Lake, New York, September 26, 2002.

Guest Speaker, "The Social Norms Approach to Alcohol Abuse Prevention on the College Campus," Presented at the American Campus Regional Alcohol Conference, University of Central Florida, Orlando, Florida, September 9, 2002.

Keynote Speaker, "Social Norms 101," Plenary session at the Social Norms Conference sponsored by the Aspen Valley Medical Foundation, Aspen Valley Partnership, and Mesa County Build a Generation, Glenwood Springs, Colorado, August 8, 2002.

Plenary Speaker, "What Do We Look For and What Do We Say? The Complexity of Social Norms Measurement and Message," Address at the National Conference on the Social Norms Model: Science-Based Prevention, sponsored by Bacchus & Gamma Peer Education Network, Philadelphia, Pennsylvania, July 11-12, 2002.

Guest Speaker, “The Social Norms Approach to Reducing Substance Abuse and Promoting Positive Campus Environments," presented for faculty, counselors, health educators, and student services administrators at Nebraska Wesleyan Univerisity, Lincoln, Nebraska, June 6, 2002.

Guest Speaker, “The Social Norms Approach to Substance Abuse Prevention and the Promotion of Healthy Campuses,” for college and university faculty, counselors, health educators, and student services administrators sponsored by the North Carolina/South Carolina Higher Education Center Regional Network for the prevention of alcohol and other drug abuse, Davidson College, Davidson, North Carolina, May 15, 2002.

Guest Speaker, “The Social Norms Approach to Substance Abuse Prevention and the Promotion of Healthy Campuses,” for students, faculty, administration, and health service staff of Susquehanna University, Selinsgrove, Pennsylvania, April 18, 2002.

Keynote Speaker, "Positive Social Norming Ten Years Later: What We’ve Learned About How to Be Effective in Prevention" for the statewide SUNY Personal Safety Symposium, SUNY Institute of Technology, Utica, New York, February 6, 2002.

Guest Speaker "Using Campus Factoids(TM) in Social Norms Campaigns to Reduce Substance Abuse and Promote Positive Campus Cultures," for faculty, deans and directors of student life, and health service staff of the University of Arizona, Tucson, Arizona, January 24, 2002.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention and the Promotion of Healthy Campuses," Presentations for faculty, deans and directors of student life, and the Health Service staff of Dartmouth College, Hanover, New Hampshire, December 10-11, 2001.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention Among Young Adults," Distinguished Visiting Scholar Series, symposium on Alcohol and Drug Problems Among American Youth, sponsored by the Center for Research on Behavioral Health and Health Services Delivery, Institute for Behavioral Research, University of Georgia, Athens, Georgia, December 3, 2001.

Guest Speaker, "The Social Norms Approach to Reducing Substance Abuse and Promoting Possitive School Environments," Presentation for faculty and staff of Elizabethtown Area High School, Elizabethtown, Pennsylvania, November 12, 2001.

Invited Speaker, "Social Norms Programs: Current Issues and Future Challenges," for the National Meeting on Alcohol, Other Drug, and Violence Prevention in Higher Education, Washington, DC, November 9, 2001.

Guest Speaker, "A Healthy Dose of Reality: Social Norms Applied to Prevention," at the Partners in Prevention Conference, Golden, Colorado, November 2, 2001.

Panel speaker (with Jeff Linkenbach), "Social Norms Approach to Alcohol Abuse Prevention on the College Campus," at the American Campus Regional Alcohol Conference, Trinity University, San Antonio, Texas, November 1, 2001.

Keynote Speaker, "The Social Norms Approach to Reducing Alcohol Abuse and Creating a More Positive Academic Environment," address for presidents of New Hampshire colleges and universities at the Presidents' Gathering sponsored by the New Hampshire Higher Education Alcohol and Other Drug Committee, Southern New Hampshire University, Manchester, New Hampshire, October 18, 2001.

Panel speaker (with Jeff Linkenbach), "Social Norms Approach to Alcohol Abuse Prevention on the College Campus," at the American Campus Regional Alcohol Conference, Louisianna State University, Baton Rouge, Lousianna, October 15, 2001.

Keynote Speaker, "A Healthy Dose of Reality: The Social Norms Approach to Reducing Substance Abuse and Promoting Positive School Environments," for the "Building the Heart of Successful Schools" Program Sharing Conference sponsored by the Wisconsin Department of Public Instruction, Wisconsin Dells, Wisconsin, October 10, 2001.

Guest Speaker, "Creating a Positive Campus Culture: Perceptions of Alcohol and Drug Use and Their Impact on Behavior," Campus-wide lecture at Middlebury College, Middlebury, Vermont, September 27, 2001.

Keynote Address, "The State of the Field: Current Criticism and Challenges for the Social Norms Model," Opening Plenary Address at the National Conference on the Social Norms Model: Science-Based Prevention, sponsored by Bacchus & Gamma Peer Education Network and the California State University System, Anaheim, California, July 19, 2001.

Keynote Address, "The State of the Field: Current Criticism and Challenges for the Social Norms Model," Opening Plenary Address at the National Conference on the Social Norms Model: Science-Based Prevention, sponsored by Bacchus & Gamma Peer Education Network and the California State University System, Anaheim, California, July 19, 2001.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention and Health Promotion," Training presentation for faculty and counseling staff of the School District of Waukesha, Wisconsin, May 21-22, 2001.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention and Health and Safety Promotion," Presentation for student life staff of the University of California at San Diego sponsored by Student Health Services and the Student Safety Awareness Program, UCSD, La Jolla, California, May 11, 2001.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention and Health Promotion," Address for secondary education professionals and community leaders sponsored by the Town of Wellesley Health Department, Wellesley, Massachusetts, April 5, 2001.

Keynote Address, "Using Social Norms Marketing to Address Under Age and High-Risk Drinking," Mini-Summit for secondary and higher education professionals sponsored by the New Jersey Division of Alcoholic Beverage Control, St. Peter's College, Jersey City, New Jersey, March 30, 2001.

Guest Speaker, “The Social Norms Approach,” seminar for secondary and higher education professionals sponsored by the Cooperative Educational Service Agency #1, West Allis, Wisconsin, March 13, 2001.

Guest Speaker, “Science-Based Prevention: The State of the Field of Social Norms Theory,” presented for student affairs staff, students, and faculty, Miami University, Oxford, Ohio, February 5-6, 2001.

Guest Speaker, “Overview of the Social Norms Approach to Substance Abuse Prevention and Its Application in Middle School Settings,” presented for teachers and professional staff of Talawanda Middle School, Oxford, Ohio, February 6, 2001.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention," presented for student services staff and faculty of Herkimer County Community College, Herkimer, New York, January 19, 2001.

Guest Speaker, "Developing Curricular Initiatives for Alcohol and Other Drug Education," presented for faculty of Herkimer County Community College, Herkimer, New York, January 19, 2001.

Guest Speaker, "Changing Social Norms Through Social Marketing," seminar for college administrators, staff, faculty and students in higher education state-wide in Connecticut, sponsored by the Governor's Prevention Partnership, University of Hartford, West Hartford, Connecticut, November 29, 2000.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention and Health Promotion," presented for the faculty of Phillips Academy, Andover, Massachusetts, November 20, 2000.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention and Health Promotion among Middle and High School Students," Address for parents and local community members at Elizabethtown College, Elizabethtown, Pennsylvania, November 9, 2000.

Guest Speaker, “The Social Norms Approach to Substance Abuse Prevention and Health Promotion,” presentation for deans, faculty, student life and health services staff at the University of Vermont, Burlington, Vermont, October 30, 2000.

Panel Speaker, “The Social Norms Approach to Alcohol Abuse Prevention on the College Campus,” The American Campus and Alcohol Conference, Washington, DC, October 23-25, 2000.

Guest Speaker, “Using Electronic Media in a Social Norms Program to Promote Campus Health. ” Presentation for deans, faculty, student life and health services staff of George mason University, Fairfax, Virginia, October 4, 2000.

Keynote Plenary Address, “State of the Field of Social Norm Theory,” The National Conference on the Social Norms Model: Science-Based Prevention from Theory to Practice sponsored by the BACCHUS and GAMMA Peer Education Network, Denver, Colorado, July 26-28, 2000.

Guest Speaker, “The Social Norms Approach to Substance Abuse Prevention,” nationwide audio-teleconference panel on Social Norms: Changing the Playing Field produced by OJJDP and the Pacific Institute for Research and Evaluation, July 17, 2000.

Keynote Speaker, "Managing the Environment Through Social Norming,” A Duty to Care: A Statewide Symposium On ATOD Prevention in Higher Education, The Illinois Higher Education Prevention Project, Sponsored by the Illinois Department of Human Services, Bloomington, Illinois, June 19, 2000.

Guest Lecture, "Creating a Positive Campus Climate: Perceptions, Norms, and Behaviors," National Technical Institute for the Deaf, Rochester Institute of Technology, Rochester, New York, April 28, 2000.

Keynote Address, "A Solution for Prevention: Addressing Norms Misperceptions," Regional Conference on Changing Social Norms: An Answer for Workplace and Community Wellness, Berkshire Community College, Pittsfield, Massachusetts, April 27, 2000.

Invited Guest Lecture, "The Social Norms Approach to Substance Abuse," Sociology Department, School of Social Work Faculty and Wellness Center Staff, Denver University, Denver, Colorado, April 12, 2000.

Invited Keynote Address, "Social Norms Marketing as a Cutting Edge Approach on College Campuses," 14th Annual Alcohol and Drug Abuse Division Conference, Colorado Department of Human Services, Pueblo, Colorado, April 11, 2000.

Invited Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention," Lecture for faculty and student services administrators sponsored by the Center for Health and Counseling Services, Ramapo College of New Jersey, Mahwah, New Jersey, April 7, 2000.

Keynote Address, "A Healthy Dose of Reality," Students Empowering Students Conference, Sponsored by the BACCHUS and GAMMA Peer Education Network, Lafayette College, Easton, Pennsylvania, April 1, 2000.

Guest Speaker, "Developing Curricular Initiatives in Higher Education for Alcohol and Other Drug Education," presentation for faculty at Lafayette College, Easton, Pennsylvania, March 31, 2000.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention," presentation for the Shippensburg Community Coalition for the Prevention of Alcohol and Drug Abuse, Shippensburg University, Shippensburg, Pennsylvania, March 24, 2000.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention," presentation for administration and student services staff of Elizabethtown College, Elizabethtown, Pennsylvania, March 23, 2000.

Keynote Speaker, "The Application of Social Norms Intervention Theory to Alcohol and Drug Education in Middle Schools and high Schools," presentation for secondary school teachers and administrators and community social services staff in the Susquehanna Valley area sponsored by the Susquehanna Valley Consortium for Substance Abuse Prevention, Elizabethtown College, Elizabethtown, Pennsylvania, March 22, 2000.

Guest Speaker, "The Social Norms Approach to Substance Abuse Prevention," lectures for faculty, student services staff and students at Franklin and Marshall College, March 21, 2000.

Panel Presentation, "Social Norms Strategies for Prevention," Reducing Underage Drinking Through Coalitions and A Matter of Degree Annual Meeting, Baton Rouge, Louisiana, February 10, 2000.

Invited Keynote Address, "Social Norms Strategies for Alcohol Abuse Prevention," The Illinois Campus Alcohol and Traffic Safety Conference, Sponsored by The Office of Safety Programs at Eastern Illinois University and the Illinois Department of Transportation, Springfield, Illinois, February 7, 2000.

Invited Guest Speaker, "The Social Norms Approach to Reducing High Risk Drinking," Lafayette College, Easton, Pennsylvania, January 20, 2000.

Invited Guest Speaker, "Reform the Norm...The Social Norms Approach to Prevention in Theory and Practice," Annual Meeting of the North Carolina Initiative to Reduce Underage Drinking, Raleigh, North Carolina, November 30, 1999.

Keynote Speaker, "The Social Norms Approach to Prevention in Theory and Application: A Day of Learning" sponsored by Temple University DARE Program and Community Coalition for area college and university health enhancement programs, Temple University, Philadelphia, Pennsylvania, November 12, 1999.

Invited Guest Speaker, "The Social Norms Model as a Science-Based Prevention Strategy for Student Alcohol Abuse," Millersville University, Millersville, Pennsylvania, November 11, 1999.

Invited Guest Speaker, "What's Gender Got to Do With It?- Myths and Realities About Sex Differences in Student Drinking," Campus-wide address at Corning Community College, Corning, New York, November 10, 1999.

Invited Guest Speaker "The Social Norms Approach to Alcohol Abuse Prevention in Higher Education," Symposium for Senior Administrators on "Environmental Change Regarding Alcohol," College Student Personnel Association of New York, Silver Bay, New York, October 4, 1999.

Invited Keynote Speaker, "Reform the Norm...Not Everybody is Doing It," Address for the the National Alcohol Education Symposium sponsored by the National Alcohol Beverage Control Association, Washington, DC, October 1, 1999.

Invited Keynote Speaker, "Welcome to the Social Norms Model: Science-Based Prevention," Opening keynote address for the National Conference on the Social Norms Model, Big Sky, Montana, July 28-30, 1999.

Invited Guest Speaker, "Prevention through Correcting Misperceptions of Alcohol and Other Drug Norms--A Message From Research," Campus-wide address, Corning Community College, Corning, New York, March 9, 1999.

Invited Keynote Speaker, "The Theoretical Foundation for Positive Social Norms" and “Examples of Campus Intervention,” Post Secondary Conference, Alcohol and Other Drugs: Creating Positive Social Norms, sponsored by the Minnesota Prevention Resource Center, Minneapolis, Minnesota, February, 18, 1999.

Invited Panel Speaker, Review of Encyclopedia of Religion and Society (edited by W.H. Swatos, et al.), Author Meets Critics Session, Annual Meeting of the Association for the Sociology of Religion, San Francisco, California, August 20-22, 1998.

Invited Guest Speaker, "What's Gender Got to Do with It? Myths and Realities of Gender Differences in Student Alcohol Use and Abuse." Reed College, Portland, Oregon, January 22, 1998.

Invited Keynote Speaker, "Research and Prevention: Where Should They Be Headed," Research Panel at the National Meeting on Alcohol, Other Drug, and Violence Prevention in Higher Education, Washington, DC, October 15-18, 1998.

Invited Guest Speaker, "The 'Reign of Error' on Campus: Student Misperceptions of Peer Drinking Norms," Middlebury Alcohol Symposium, Middlebury College, Middlebury, Vermont, October 1, 1998.

Invited Keynote Speaker, "Theoretical Perspectives for Prevention Strategies," presented at the Safety and Injury Prevention Conference on the Social Norms Model, Big Sky, Montana, September 3-4, 1998.

Invited Guest Speaker, "Student Misperception Theory of Student Drinking Norms," presented at Atlantic Community College, Mays Landing, New Jersey, April 24, 1998.

Keynote Panel Speaker, "Correcting Misperceptions," at The Cutting Edge: New Perspectives in Alcohol and Other Drug Prevention in Higher Education Conference, Temple University, Philadelphia, Pennsylvania, April 17, 1998.

Keynote Speaker, "Student Misperceptions of Peer Alcohol and Other Drug Use Norms," for the 8th Annual Georgia Network Training Institute sponsored by the Georgia Network of Colleges and Universities, the U.S. Dept. of Education, and the Georgia University System Board of Regents, St. Thomas Island, Georgia, February 26, 1998.

Invited Guest Speaker, "College Women: Alcohol and Other Drug Use," Center Associates Annual Meeting sponsored by the Higher Education Center for Alcohol and Other Drug Prevention and the U.S. Dept. of Education, Charleston, South Carolina, January 23, 1998.

Keynote Speaker, "Misperceived Norms, Difficult Conversations, and Self-Fullfilling Prophecies: Dilemmas and Opportunities for Creating Healthy Campuses," at the New York Statewide College Conference on Networking for Healthy Campuses at Albany, New York, October 26-28, 1997.

Invited Guest Speaker, "The Reign of Error on Campus: Misperceptions About Alcohol Norms," for faculty and staff at the Philadelphia College of Textiles and Science, Philadelphia, Pennsylvania, October 23, 1997.

Invited Guest Speaker, "The Reign of Error on Campus: Drinking and the Misperception of Peer Norms," Campus-wide lecture presented at Widener University, Chester, Pennsylvania, October 21, 1997.

Invited Panel Speaker, "Women, Men, and AOD Use," presented at the National Meeting on Alcohol, Other Drugs, and Violence Prevention in Higher Education, San Antonio, Texas, September 18-21, 1997.

Invited Guest Speaker, "Challenging the Norm and Changing the Environment," Workshop on Alcohol and Other Drug Prevention for prevention specialists and other college personnel of Pennsylvania State University campuses, Broadcast to regional campus sites from the Beaver Campus of Pennsylvania State University, April 28, 1997.

Invited Guest Speaker, "Stress-Motivated Drinking in Collegiate and Post-Collegiate Young Adulthood: Life Course and Gender Patterns," Bronfenbrenner Life Course Center Colloquia Series, Cornell University, Ithaca, New York, April 7, 1997.

"Student Misperceptions of Alcohol and Other Drug Norms: The 'Reign of Error' on Campus," Campus-Wide Address for Colby College, Waterville, Maine, November 7, 1996.

page last updated: 10/10/2014