Consulting Specialist Activities

H. Wesley Perkins, Ph.D.


Consultant, University of Pittsburgh at Bradford, training for administrators, counselors, and student health services staff on theory and implementation of the social norms approach to reducing risk behaviors and promoting health among college students, July 24, 2014.

Consultant, Twin County Recovery Services, Hudson, New York, advising in creating and implementing a social norms media campaign to reduce substance abuse at Hunter-Tannersville Middle and High Schools, 2014.

Consultant, International Center for Alcohol Policies, Washington, DC, evaluating research and advising on the creation of an online Alcohol Education Guide for Reducing Underage and other Harmful Drinking, 2014.

Evaluation Consultant, Finger Lakes Community College, Canandaigua, New York providing data analysis of local results of National College Health Assessment Survey in longitudinal assessment of social norms intervention, 2013.

Editorial Board Member, Journal of College Student Psychotherapy, 2011-present.

Review Panel Member, New York Registry of Evidence-Based Programs and Practices, Office of Alcoholism & Substance Abuse Services, New York State, 2010-present.

Evaluation Consultant, Finger Lakes Community College, Canandaigua, New York providing data analysis of local results of National College Health Assessment Survey in longitudinal assessment of social norms intervention, 2011.

Advisory Board Member, National Social Norms Institute, University of Virginia, Charlottesville, Virginia, 2008-present.

Consultant to State University of New York at Albany health service and peer education staff, Albany, New York, providing guidance on program strategies, providing assistance interpreting and integrating NCHA Survey data on student drinking patterns in a social norms approach to alcohol abuse prevention, constructing customized student survey instruments, and creating scored survey data base files, 2005-2010.

Evaluation Consultant, Finger Lakes Community College, Canandaigua, New York providing data analysis of local results of National College Health Assessment Survey in longitudinal assessment of social norms intervention, 2008-09.

Expert Commentator for My Student Body (www.mystudentbody.com student health education web site available nationally for colleges and universities) providing occasional commentaries on alcohol use for student questions in the “Ask the Experts” series, 2008-09.

Consultant, Siena College, Loudonville, New York, on implementing and evaluating a Social Norms Approach to Substance Abuse Prevention and Health Promotion for student life and health services staff, 2006-09.

Consultant, King Philip Regional School District, Wrentham, Massachusetts, on implementing and evaluating a Social Norms Approach to Student Risk Prevention and Health Promotion for administrators, counselors, and student health services staff, August 12, 2009.

Review Panel Member for the National Institute on Alcohol Abuse and Alcoholism Special Emphasis Panel for Alcohol Education Project grant applications, National Institute of Health, Bethesda, Maryland, July 26, 2007.

Lead Consultant, American Camping Association—New York, providing training in the social norms model, assistance in project design and evaluation assessment for a project to reduce alcohol misuse and related problems and reinforce healthy behavior among summer camp campers and counselors, 2006-07.

Consultant, Catalina School District, Tucson, Arizona, Social Norms Project to assess and reduce substance abuse in middle and high schools, 2006-07.

Consultant to State University of New York at Albany providing guidance on program strategies, assistance interpreting and integrating NCHA Survey data on student drinking patterns in a social norms approach to alcohol abuse prevention, and constructing customized student survey instruments (provided for health service and peer education staff), SUNY, Albany, New York, 2005-07.

Consultant, Center for Addictions Studies, Rowan University, and the New Jersey Department of Education, Social Norms Project to reduce substance abuse in high schools and bullying and intimidation in middle schools, 2005-07.

Consultant to University of Virginia providing strategies for merging and assessing annual survey data on student drinking patterns in evaluations of program impact (provided for health service staff), Office of Health Promotion, UVA, Charlottesville, VA, 2005-06.

Evaluation Consultant, New Jersey Higher Education Consortium’s Social Norms Project on Alcohol and Other Drug Prevention, Center for Addictions Studies, Rowan University, Glassboro, NJ, 2000-06.

Researcher and Evaluation Consultant, The Canadian Centre for Social Norms Research (a division of the Student Life Education Company), Toronto, Ontario, Canada. Designing and conducting survey research collecting data for social norms interventions and evaluating drinking patterns among Canadian college and universities students attending ten colleges and universities throughout Canada, , 2002-06.

Consultant to Michigan State University, providing strategies for interpreting and integrating NCHA Survey data on student drinking patterns in a social norms approach to alcohol abuse prevention (provided for health service staff), Health Education, Olin Health Center, MSU, East Lansing, Michigan, 2005.

Consultant for installation and use of Campus Factoids(TM) software for promotion of positive social norms and for implementing a school-wide social norms approach to substance abuse prevention and health promotion for faculty and staff at the Brebeuf Jesuit Preparatory School, Indianapolis, IN, August 12-13, 2004.

Lead Consultant to Montana Social Norms Project, Montana State University , Bozeman, Montana providing methodological advice on survey construction, data analyses, program message development, and project impact evaluation for social norms initiatives to reduce drinking and driving and tobacco use among adolescents and young adults in Montana (Jeff Linkenbach, Project Director, Montana State University, Bozeman, Montana), 1997-2004.

Consultant to Valley Partnership of Aspen Colorado for the design of school and community survey research, the analysis of survey data, and the implementation strategies for a social norms campaign for substance abuse prevention in secondary schools and community settings, 2003-04.

Evaluation Consultant, New Jersey Higher Education Consortium’s Social Norms Project on Alcohol and Other Drug Prevention, 2000-04.

Consultant to Planned Parenthood of New York City assisting in the implementation and assessment design of a social norms approach in projects to delay the initiation of sexual activity among Latino middle school youth and reinforce positive parenting norms among Latino parents of teens in New York City, 2003-present.

Review Panel Member for the National Institute on Alcohol Abuse and Alcoholism Special Emphasis Panel on grant applications for research on Alcohol-Related Problems among College Students: Epidemiology and Prevention, National Institute of Health, Bethesda, Maryland, April 3, 2003.

Consultant for installation and use of Campus Factoids(TM) software for the promotion of positive social norms among student-athletes, Athletics Department, University of Kentucky, Lexington, Kentucky, August 19, 2002.

Consultant for installation and use of Campus Factoids(TM) software for the promotion of positive social norms among student-athletes, Center for Alcohol and Related Issues Education, Baldwin-Wallace College, Berea, Ohio, August 15, 2002.

Consultant for installation and use of Campus Factoids(TM) software for the promotion of positive social norms among student-athletes, Athletics Department, State University of New York at Cortland, Cortland, New York, August 6, 2002.

Consultant for installation and use of Campus Factoids(TM) software for the promotion of positive social norms among student-athletes, Athletics Department, Rockford College, Rockford, Illinois, July 9, 2002.

Consultant for installation and use of Campus Factoids(TM) software for the promotion of positive social norms among student-athletes, Athletics Department, Carroll College, Waukesha, Wisconsin, July 8, 2002.

Consultant for installation and use of Campus Factoids(TM) software for the promotion of positive social norms among student-athletes, Athletics Department, Linfield College, Linfield, Oregon, July 1, 2002.

Consultant for installation and use of Campus Factoids(TM) software for the promotion of positive social norms among student-athletes, Student Health and Counseling Services, Goucher College, Towson, Maryland, June 21, 2002.

Consultant for installation and use of Campus Factoids(TM) software for the promotion of positive social norms among student-athletes, Athletics Department, Eastern Connecticut State University, Connecticut, June 20, 2002.

Consultant for installation and use of Campus Factoids(TM) software for the promotion of positive social norms among student-athletes, Athletics Department, Wesleyan University, Middletown, Connecticut, June 19, 2002.

Consultant for installation and use of Campus Factoids(TM) software for the promotion of positive social norms, Nebraska Wesleyan University, Lincoln, Nebraska, June 6, 2002.

Review Panel Member for the National Institute on Alcohol Abuse and Alcoholism Special Emphasis Panel on grant applications for research on Alcohol-Related Problems among College Students: Epidemiology and Prevention, National Institute of Health, Bethesda, Maryland, May 1-2, 2002.

Consultant providing strategies for interpreting and integrating Core Survey data on student drinking patterns in a social norms approach to substance abuse prevention (provided for administrators and health service staff) and on using social norms approaches in promoting health among athletes (for the coaches and other athletic department staff), Susquehanna University, Selinsgrove, Pennsylvania, April 18, 2002.

Consultant for installation and use of Campus Factoids(TM) software for the promotion of positive social norms, Health Promotion, University of Arizona, Tucson, Arizona, January 25, 2002.

Advisory Board, Social Norms Marketing to Reduce High Risk Drinking (National Institute of Health grant funded research project), Health and Human Development Programs, Educational Development Center, Newton, MA, 1999-2001.

Consultant on implementing a Social Norms Approach to Substance Abuse Prevention and Health Promotion for student life and health services staff at Dartmouth College, Hanover, New Hampshire, December 10-11, 2001.

Consultant for installation and use of Campus Factoids(TM) software for the promotion of positive social norms, Wellness Center, University of Hartford, West Hartford, Connecticut, November 16, 2001.

Consultant for installation and use of Campus Factoids(TM) software for the promotion of positive social norms, Elizabethtown College and Elizabethtown Area High School, Elizabethtown, Pennsylvania, November 12, 2001.

Review Group Consultant for the Higher Education Center for Alcohol and Other Drug Prevention, advising the Center on assessment and establishing future directions for Center initiatives sponsored by the U.S. Department of Education, 1997-2001.

Evaluation Consultant, New Jersey Higher Education Consortium’s Social Norms Project on Alcohol and Other Drug Prevention, 2000-01.

Consultant providing expert assessment of school survey data on student substance use patterns and applications to social norms interventions for the Office of Student Services, School District of Waukesha, Wisconsin, May 21-22, 2001.

Consultant providing expert assessment of Core Survey data on student alcohol and other drug use patterns and applications to social norms interventions for colleges and universities of the Illinois Higher Education Prevention Project sponsored by the Office of Safety Programs of Eastern Illinois University, Champaign, Illinois, May 3-4, 2001.

Outside Consultant specialist in sociology for Overseers Visiting Committee evaluating and advising the Sociology Department of Colby College, Waterville, Maine, February, 11-13, 2001.

Consultant providing expert assessment of over-time Core Survey data collected on student drinking patterns at Miami University, Oxford, Ohio, February 5-6, 2001.

Consultant providing expert assessment of Core Survey data on student alcohol and other drug use patterns at Herkimer County Community College, Herkimer, New York, January 19, 2001.

Consultant on implementing a Social Norms Approach to Substance Abuse Prevention and Health Promotion for student life and health services staff at the University of Vermont, Burlington, Vermont, October 30, 2000.

Consultant on implementing electronic media for use in a social norms approach to substance abuse prevention, George Mason University, Fairfax, Virginia, October 4, 2000.

Review Group Consultant for the Higher Education Center for Alcohol and Other Drug Prevention, advising the Center on assessment and establishing future directions for Center initiatives sponsored by the U.S. Department of Education, 1997-present.

Consultant, "Implementation of Screen Saver Programs for Social Norms Media Campaigns," New Jersey Higher Education Consortium on Alcohol and Other Drug Prevention and Education, Brookdale Community College and Ramapo College of New Jersey, April 6-7, 2000.

Consultant on developing electronic media for use in a social norms approach to substance abuse prevention, Shippensburg University, Shippensburg, Pennsylvania, March 24, 2000.

Consultant on developing electronic media for use in a social norms approach to substance abuse prevention, Elizabethtown College, Elizabethtown, Pennsylvania, March 23, 2000.

Social Norms Approaches to Substance Abuse Prevention, Educational Services at Franklin and Marshall College, March 21, 2000.

Panel Consultant/Contributing Author, Panel on College Student Drinking,: Prevention and Treatment, National Institute of Alcoholism and Alcohol Abuse, Bethesda, Maryland, February 8-9, 2000.

"Research: Surveys and the Data" and "Using Electronic Media in a Social Norms Program," Millersville University, Millersville, Pennsylvania, November 11, 1999.

Consultation, "Curriculum Infusion," (with David W. Craig), Corning Community College, Corning, New York, November 3, 1999.

Panel Consultant/Contributing Author, Panels on Causes and Consequences and Prevention of College Student Drinking, National Institute of Alcoholism and Alcohol Abuse, Bethesda, Maryland, October 11-12, 1999.

Consultant, Developing a Social Norms Approach to Prevention through Reducing Misperceptions. Reed College, Portland, Oregon, January 22-23, 1999.

Member of Core Survey Methods Panel of Experts convened to assist in the design of a research initiative to administer the Core Alcohol and Drug Survey to a nationwide probability sample of college students. Meeting sponsored by the U.S. Department of Education, Washington, DC, January 19-20, 1999.

Consortium Consultant and Workshop Leader, "Using the ‘Alcohol and Other Drug Norms Survey' Data in Local Campus Prevention Campaigns" (full-day workshop with project directors and prevention staff of New Jersey consortium colleges and universities), sponsored by the New Jersey Higher Education Consortium on Alcohol and Other Drug Prevention and Education, Brookdale Community College, Lincroft, New Jersey, August 27, 1998.

Consultant to Department of Health and Human Development, Montana State University, Bozeman, Montana providing methodological advice on survey construction for a drinking and driving survey of young adults in Montana (Jeff Linkenbach, Project Director), 1997-98.

Consortium Consultant and Workshop Leader, "Reducing Student's Misperceptions of Peer AOD Norms: Implementing a Prevention Campaign" (full-day workshop with project directors and prevention staff of New Jersey colleges and universities), sponsored by the New Jersey Higher Education Consortium on Alcohol and Other Drug Prevention and Education, Brookdale Community College, Lincroft, New Jersey, November 12, 1997.

Center Associate, The Higher Education Center for Alcohol and Other Drug Prevention, consulting on programs and publications of the Center sponsored by the U.S. Department of Education, Fund for the Improvement of Post-Secondary Education, 1996-97.

Consortium Consultant and Workshop Leader, "Evaluation Strategies for Prevention Programs in Higher Education" (full-day workshop with individual consultations for deans, faculty, counseling psychologists, residence life administrators and health educators of New Jersey colleges and universities), sponsored by the New Jersey Higher Education Consortium on Alcohol and Other Drug Prevention and Education, Brookdale Community College, Lincroft, New Jersey, April 11, 1997.

Conference Consultant, Technical Assistance Meeting for Grantee Institutions of Higher Education in the "A Matter of Degree" Program to reduce college binge drinking sponsored by the American Medical Association and the Robert Woods Johnson Foundation, Wilmington, Delaware, November 14-15, 1996.

Consultant for "A Collaborative Plan to Reduce Irresponsible Drinking at the University of Delaware," Newark, Delaware, November 12-13, 1996.

Center Associate, The Higher Education Center for Alcohol and Other Drug Prevention, consulting on programs and publications of the Center sponsored by the U.S. Department of Education, Fund for the Improvement of Post-Secondary Education, 1996.

Consultant, Program Outcome and Analysis Grantee Meetings, Drug Prevention Program, Fund for the Improvement of Post-Secondary Education, U.S. Department of Education, Panel convened to evaluate the findings of Analysis Projects funded to assess the impact of drug programs in higher education, Washington, DC, 1995.

Key Consultant, "Capturing and Analyzing Data on Student Misperception of Substance Abuse," Analysis Grant Project to design a nationally applicable survey assessment instrument sponsored by the Drug Prevention Program, Fund for the Improvement of Postsecondary Education, U.S. Department of Education, 1994-96.

Consultant, Drug Prevention Program, Fund for the Improvement of Higher Education, U.S. Department of Education, Working Group on identifying strategies for national agenda of drug prevention programs in colleges and universities, 1994.

Invited Panel Participant, U.S. Dept. of Education, Fund for the Improvement of Higher Education, Drug Prevention Program, Working Group Meeting on "Students' Misperceptions of Peer Drug Norms: Moving Theory into Action." The meeting was convened to consider Perkins' FIPSE sponsored theory paper on normative misperceptions, other recent work on the topic, and how the theory can be applied in substance abuse prevention programs nationally. Washington, DC, January 6, 1994.

Invited Expert Testimony for Senate Public Hearing in Washington, DC for the Commission on Substance Abuse at Colleges and Universities, sponsored by the Center on Addiction and Substance Abuse of Columbia University, June 21, 1993.

Special Review Committee Member for the National Institute of Drug Abuse and the U.S. Alcohol, Drug Abuse, Mental Health Administration. This committee conducted a site evaluation visit at the Center for Prevention Research, University of Kentucky, Lexington, KY, March 19-20, 1992.

Evaluation Specialist and Consultant, Skills Training for Education and the Prevention of Substance Abuse, Project of Hobart and William Smith Colleges funded by the State of New York, Task Force on Integrated Projects for Youth and Chemical Dependency, 1988-91.

Evaluation Specialist and Consultant, Cooperative Science and Mathematics Institute for Secondary Teachers, Hobart and William Smith Colleges. Sponsored by the New York State Education Department, Summer, 1989.

Invited Participant, New York State Planning Conference sponsored by the Division on Alcoholism and Alcohol Abuse and the Research Institute on Alcoholism (convened to establish research objectives in the state for the development of a five year plan), June, 1988.

page last modified: 10/15/2014